George Alger

Marketing/Advertising/Media Pro

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SKILLS SUMMARY

Marketing/Advertising/Media Pro: Online, On TV and Direct Mail

EMPLOYMENT

Principal
Skyworks Marketing
Ventura, CA
2006-Present

  • Uniquely savvy with Google Ads, Facebook Ads, YouTube Ads, Bing Ads, LinkedIn Ads and cross-platform retargeting (currently managing +$40K/mo as of July 2018)
  • Significant experience with A/B split-testing
  • Produced over 850 commercials, PSA’s, documentaries, trailers and mostly talk shows (see Our Ventura TV below)
  • Marketing architect behind 2 Amazon best sellers
  • Boosted client website leads 10x through marketing analytics/research
  • Achieved 3Q highest-ever leads for client in their 20 years history
  • Savior of manufacturing client after uncovering fatal flaw in product design while scrutinizing FDA documents for marketing language
  • WordPress expert
  • WooCommerce proficient
  • Aweber email marketing consultant and instructor
  • For certain strategies, I can access/manage $120K/yr advertising (no cost) grants for you

 

Marketing Director
Tru-Star Marketing Corp.
Ojai, CA
2003-2006

  • Execute direct response marketing campaigns for $2 billion global infomercial “King” and New York Times best-selling author
  • Part of a small, executive team that built a health business from nothing to over 100 million dollars in 3 years through online marketing, direct mail and especially national TV.
  • Best direct response mailing: 210% ROI
  • Fastest direct mail income: $1.1 million in 4 months from idea to execution (including 3 dozen concurrent tests)
  • Highest Online ROI: Over $900,000.00 add-on internet sales in 3 months with practically no cash outlay (4 digit ROI)
  • Manage creative teams, vendors, database lists, fulfillment, customer service, returns, inbound & outbound telemarketing, merchant processing, banking, P&L and reporting
  • Wrote telephone scripts and managed quality control for 4000 telemarketers
  • Gained unique insights working with top legal, public relations and direct response consulting firms (with $50,000.00/month retainer fees)

 

Regional Sales Manager
CQG
Los Angeles, CA
1998-2000

  • Established, staffed and managed sales office for international software, data & telecomm company
  • Produced seminars on analytical software, real-time data and telecomm
  • New business development: service banks, brokerages and other accounts

 

Senior Sales Rep & Analytics Liaison
FutureSource
Woodland Hills, CA
1994-1998

  • Most profitable sales rep for international software/data & telecomm firm
  • New business development: service banks, brokerages and other accounts
  • Produced seminars on analytical software, real-time data and telecomm

 

ACHIEVEMENTS

  • Distinguished Toastmaster (Highest Toastmasters public speaking achievement)
  • Nonprofit board member and fundraising chair
  • Multiple coast-to-coast motorcycle photo tours
  • Award-winning photograph published in newspapers throughout North America (via Kodak)
  • Multi-award-winning Our Ventura TV producer and host, promoting hundreds of nonprofits, community advocates and artists OurVentura.com
  • IQ tested in top 5% for males. (My ex said that’s equal to the bottom 5% for females)

 

 

ENDORSEMENTS

“Although I don’t understand all the internet marketing technology behind his promotional magic, George is sure easy to work with.”

Roberta Perry
Former Vice President
20th Century Fox

 

“George has an absolute command of online marketing. His actions are direct and down to Earth and are steps most anyone can use to improve website traffic and activity. I highly recommend him as a guide and mentor to anyone wanting an online presence.”

Lance Miller
Toastmasters World Champion of Public Speaking

 

“George Alger is the epitome of thoroughness, efficiency, and deliverability. Whatever service or product you are seeking, George gets my highest recommendation as somebody I would use anytime. When you need to put your trust and rely on the results, George will exceed your expectations creating a relationship guaranteed to bring you greater success.”

Tracy Repchuk
Bestselling author of 31 Days to Millionaire Marketing Miracles

 

“Thanks so much George, I love working with you and always appreciate your support.”

Lisa Carey
Lisa Carey PR, California Strawberry Festival

 

“George Alger is one of the most senior minds in new media marketing you’ll ever find. He’s a ‘marketer’s marketer,’ and is my ‘go to’ guy when it comes to marketing communication technologies. I may also point out that the man has the patience of Job; he’s tireless in his pursuit of getting the job done to his exacting standards.”

Craig Shields
Founder, 2GreenEnergy

 

“George developed a new campaign for us and we went from a handful of inquiries a month to many hundreds of new people joining our community every month. If you want to get your message out to the world, I highly recommend George Alger!”

Scotty Sanders
Founder of Quest of the Keys
A new kind of character education

 

“We started working locally to help teenagers learn more about a career in the fire services. We didn’t even have a website. Nonprofit Fire got us online and on local TV and expanded our vision internationally. Our ‘story’ was simplified and advertised with Google Ad Grants, which I had never even heard of. Since then, every single day new people join the thousands in our online community. It never stops. And we’re just getting started!”

Roland Dykes, Founder of Future Firefighters
Preparing tomorrow’s firefighters, today

 

Prior Partner/Consulting Firms

$50K/mo supporting partners/consultants:

Jenner & Block LLP: A Full Service, National Law Firm
1 IBM Plaza, Chicago, IL
www.jenner.com

Levick Strategic Communications: Global High-Stakes Communications Washington DC
www.levick.com

A Few Past Financial Services Clients

  • Bank of America
  • Deutsche Bank
  • Merrill Lynch
  • Morgan Stanley
  • Prudential
  • PG&E
  • SDGE